Expats

Advertisement solutions on ExpatsCroatia.com

Thank you for your interest in advertising on ExpatsCroatia.com. ExpatsCroatia.com is a member of ExpatsPages portal group.

The form of advertisements on our portals are various, so hopefully you will be able to choose the best that suites your needs.

Advertising, done properly doesn't cost, it pays! And good advertising can give you a great return on your advertising dollar.

Expatriates are a well-defineable target market. If you want to offer your products or services to highly educated, high income earners, then this is your target market. Advertise to expat communities if people are to be made aware of your business and the benefits it offers them!

Who are the 'expats'?

According to Wikipedia, an expatriate (in abbreviated form expat) is someone temporarily or permanently in a country and culture other than that of their upbringing and/or legal residence. The word comes from the Latin ex (out of) and patria (country), and is sometimes misspelt as ex-patriot, due to its pronunciation. The term is often used in the context of Westerners living in non-Western countries, athough there are many instances of Westerners living in other Western countries, such as Australians living in the United Kingdom, or Brits living in Spain.

1. Banner advertisement

Banner types we are currently accepting are all standard Interactive Marketing Unit (IMU) format, sizes are given in pixels. Banner rates are calculated on adview basis, minimum 1000 adviews (CPM):

• 468x60 - Full banner
• 728x90 - Leaderboard
• 250x250 - Square banner
• 120x240 - Vertical banner
• 120x600 - Skyscraper
• 120x90 - Button banner
• 120x90 - Button banner
• 120x60 - Button banner

Why are these banner types preferred?

These banner formats have proven to be more successful then others in advertising on the ExpatsCroatia.com. The wider banners tend to perform better then the taller ones, although the visual impact it can provide from the way it was designed is usually the strongest argument in the way banners perform.

How banners are shown?

On ExpatsCroatia.com all banners are rotated on all pages. Exclusive presence in a banner zone is possible and it can be negotiated. Also, it is possible to have your banner displayed according to different criteria like time scheduled appearance, page targeted appearance. ExpatsCroatia.com provides you access on your request to banner or campaign statistics where you can track how you're advertising performs.

2. Sponsorship

ExpatsCroatia.com sponsorship represents a powerful, comprehensive solution for advertising needs. By sponsoring a section on the Expats portals, you can combine the extensive use of conventional ads (such as banners) with other opportunities such as advertorials, topic highlight and newsletters, and tightly integrate your brand with a section of ExpatsCroatia.com.

How does it work?

Being a sponsor of any of the portal sections means you get your company logo and a short promotional message of your choice on the section's home page. Your ad will be displayed rotated, this means that one section can have multiple sponsors. Advertisement rates are calculated on adview basis, minimum 1000 adviews (CPM). Currently you can choose between the following sponsorship options:

• Portal section, being the sponsor for any of the main sections of the portal, like blog, news, directory or forum
• Forum topic, an effective way to promote your business directly to your target market
• Advertorials
• Newsletter, E-mail newsletter with the promotional message of your choice which can include your banner too

3. Business Directory Highlights

Our on-line business directory is one of the most visited areas of the entire site as many expats use it to promote their products and services, and also those local or global businesses who want to reach expats.

Subscribing and promoting your business through the directory is COMPLETELY FREE!

Business directory highlights give you the advantage of standing out in front of your competition. Highlighted entries are shown on the top of each category and also are displayed on other sections of the portal, including the front page, on a rotated system. Exclusive presence in a zone (portal section, certain page) as a highlighted directory entry can be negotiated.